The challenge
Lead a small design team to create and deliver a comprehensive visual overview of the 2024 municipal elections, focusing on a WhatsApp-optimized format targeted at executive decision-makers.
Lead a small design team to create and deliver a comprehensive visual overview of the 2024 municipal elections, focusing on a WhatsApp-optimized format targeted at executive decision-makers.
Live coverage thumbnail
One-pager sent to clients' WhatsApp with results
The concept
Develop an integrated visual system that would transform complex electoral data into strategic information for immediate consumption, combining speed of delivery with depth of analysis.
Develop an integrated visual system that would transform complex electoral data into strategic information for immediate consumption, combining speed of delivery with depth of analysis.
Special page with results after results
The job
I led the development of a cross-platform visual system for election coverage, producing a total of 150 pieces: strategic one-pager for WhatsApp clients, 27 interactive polling graphics, over 50 candidate thumbnails, and about 30 pieces for marketing campaigns.
I led the development of a cross-platform visual system for election coverage, producing a total of 150 pieces: strategic one-pager for WhatsApp clients, 27 interactive polling graphics, over 50 candidate thumbnails, and about 30 pieces for marketing campaigns.
The one-pager execution, the coverage's centerpiece, was structured weeks before the election. The project focused on mobile optimization, with a high-contrast color palette tested for colorblindness and typography adapted for small screens.
Key aspects:
> Integration with five key departments
> Real-time editorial validation
>Immediate post-polling distribution
> Special coverage overview
JOTA's homepage during first round vote count
The results
> 3 million views on election day
> 150 pieces delivered within critical deadlines
> Spontaneous positive feedback from clients about delivery speed
> One-pager delivery on election night
Simple interactive charts with results for each capital
Business impact
> Establishment of election coverage methodology
> Replicable format for future elections
> Strengthening of JOTA's political analysis brand
> Client satisfaction with quick and contextualized consumption
> Effective departmental integration
Credits
Design Coordinator & Senior Designer: Lucas Gomes
Mid-level Designer & Infographics: Gabriella Sales
Design Intern & Motion: Ca Aulucci
Design Intern & Graphics: Chris Moreira
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Executive Editor: Kalleo Coura
Audience Specialist: Isabela Sperandio
Content Editor: Juliana Castro
Social Media Editor: Isabela Giantomaso
Design Coordinator & Senior Designer: Lucas Gomes
Mid-level Designer & Infographics: Gabriella Sales
Design Intern & Motion: Ca Aulucci
Design Intern & Graphics: Chris Moreira
-
Executive Editor: Kalleo Coura
Audience Specialist: Isabela Sperandio
Content Editor: Juliana Castro
Social Media Editor: Isabela Giantomaso
