The challenge
To develop user-friendly templates for editors and analysts. The project is part of a movement to improve the graphic quality of JOTA's corporate service.
To develop user-friendly templates for editors and analysts. The project is part of a movement to improve the graphic quality of JOTA's corporate service.
Templates overview: poor graphic practices made reading difficult. Editors and analysts were gradually trained in better design standards.
The context
JOTA is a media outlet focused on legal certainty, and the clients of its business service asked for content with more visual appeal, making dense political analysis more pleasant and accessible.
A common issue in the company is the complex nature of its services. Therefore, the challenge was to deeply understand the business to adapt - or if needed, create - a range of useful formats that could serve as strong output tools.
JOTA is a media outlet focused on legal certainty, and the clients of its business service asked for content with more visual appeal, making dense political analysis more pleasant and accessible.
A common issue in the company is the complex nature of its services. Therefore, the challenge was to deeply understand the business to adapt - or if needed, create - a range of useful formats that could serve as strong output tools.
Content is made in the Google system (Docs, Slides, Sheets), but JOTA's team had few set templates, with each desk using its own style choices. This made it hard to keep things uniform and check quality. Seeing a chance to boost the service, I began making custom templates, fitted to the needs of writers and editors, who played a key role in my design process.
Process
The creation of templates is conducted in partnership with JOTA's editors and analysts. Each template is designed with a focus on simplicity of use, allowing professionals to make quick edits without compromising the aesthetics or structure of the content. To avoid common errors, such as margin invasion, we apply design tricks to ensure visual organization and consistency.
With the success of templates, new demands arise from contact between Editorial and Growth teams with the design team. One example is the personalized template featuring analysts' faces, which made stronger client relationships. This collaborative work also led to the creation of specialized templates, such as those for international coverage (Pela Janela).
The creation of templates is conducted in partnership with JOTA's editors and analysts. Each template is designed with a focus on simplicity of use, allowing professionals to make quick edits without compromising the aesthetics or structure of the content. To avoid common errors, such as margin invasion, we apply design tricks to ensure visual organization and consistency.
With the success of templates, new demands arise from contact between Editorial and Growth teams with the design team. One example is the personalized template featuring analysts' faces, which made stronger client relationships. This collaborative work also led to the creation of specialized templates, such as those for international coverage (Pela Janela).
Business Impact
> Increased production agility that optimized editors' and analysts' time
> Improved visual quality of content delivered to clients
> Visual standardization that strengthened JOTA's brand recognition
> Continuous positive feedback from clients, highlighting the graphic appeal of materials
> Growth in demand for new templates, expanding the range of visual solutions and contributing to format diversification
> Booster of JOTA's authority as a source of political intelligence that is visually attractive to decision-makers
