The challenge
Create the visual identity for JOTA's 10th Anniversary Forum. It was the first time JOTA brought together authorities from all three branches of government in a single event. The graphic production would take place about twenty days before the event, with authorities and sponsors still to be confirmed.
Create the visual identity for JOTA's 10th Anniversary Forum. It was the first time JOTA brought together authorities from all three branches of government in a single event. The graphic production would take place about twenty days before the event, with authorities and sponsors still to be confirmed.
The concept
The visual proposal was created to reflect the seriousness of the brand's journalism. We incorporated elements of Brazilian modernism, using geometric shapes inspired by JOTA's logo, presented on a vibrant orange background. The choice of Literata typography, already used in JOTA's identity, was maintained the balance between reliability and contemporaneity. The final result is a design that visually communicates the credibility of the media, aligning with its journalistic reputation.
The visual proposal was created to reflect the seriousness of the brand's journalism. We incorporated elements of Brazilian modernism, using geometric shapes inspired by JOTA's logo, presented on a vibrant orange background. The choice of Literata typography, already used in JOTA's identity, was maintained the balance between reliability and contemporaneity. The final result is a design that visually communicates the credibility of the media, aligning with its journalistic reputation.
Example of motions used on the event's side panels.
The job
As Design Coordinator, I led the graphic execution of this project, working closely with the sales and project teams. I developed the Key Visual (KV) with my assistant, aligning deadlines and concepts with project coordinators. I also distributed motion design tasks among the design team, taking into account other ongoing projects. Anticipating potential challenges, I established proactive communication with the sales team to create flexibility in case of unforeseen events.
As Design Coordinator, I led the graphic execution of this project, working closely with the sales and project teams. I developed the Key Visual (KV) with my assistant, aligning deadlines and concepts with project coordinators. I also distributed motion design tasks among the design team, taking into account other ongoing projects. Anticipating potential challenges, I established proactive communication with the sales team to create flexibility in case of unforeseen events.
The results
This approach resulted in timely, high-quality deliveries, even with tight deadlines, client satisfaction, and widespread recognition of JOTA's editorial quality across various media outlets. This project not only met its visual and strategic objectives but also strengthened JOTA's reputation as a reliable source of quality journalism.
This approach resulted in timely, high-quality deliveries, even with tight deadlines, client satisfaction, and widespread recognition of JOTA's editorial quality across various media outlets. This project not only met its visual and strategic objectives but also strengthened JOTA's reputation as a reliable source of quality journalism.
Programming for in-person guests and promotional content on JOTA's website.
Images: Paulo Negreiros and Rômulo Serpa.
